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Annabel McMahon

Santa's message to the grown-ups!


Dear Grown Ups!


If you caught my last letter, you will be aware that I paid a flying visit to the beautiful town of Kilkee, and had a rare day off from my day job as Santa.


I was invited to join in with a TV advertisement for RTE weather at the main news bulletins, and dive into the Wild Atlantic Sea on Kilkee beach to celebrate the best of Christmas in Ireland.



Little did I know I would feature in the wonderful advertisement that appeared this week!


What fun we had helping to create this charming snapshot of Kilkee madness!

Hundreds of fearless swimmers gathered on the beach and patiently sang and danced their way through several runs up and down the shore before the final push when they leaped into the freezing cold ocean, still singing and dancing, albeit with some screams!


The sun shone, the wind dropped, the waves were perfect and Kilkee couldn’t have looked more stunning for the big day. All the locals who turned up, dressed up, and created an amazing atmosphere were on great form.


The craic was indeed mighty.


Not only did everyone have a memorable experience, but the Christmas Day swim raised a sponsorship cheque to the amount of €10,000 for the local West Clare Cancer Charity.


Thanks to Ponder Film on behalf of Failte Ireland, a much needed and appreciated boost to their funds. A massive shout out to all the dressed up intrepid swimmers who ran and screamed and jumped about so willingly as the cameramen waded into the sea to capture “THE MOMENT”.


Thanks also to Mrs. C, the elves and reindeer who covered for me so I could take a day off in the middle of November, production was uninterrupted, and no children will be left without because of my day trip to join in the Kilkee fun.


Look out for the advert on RTE and have a peek at the behind-the-scenes outtakes on Facebook and Instagram @kilkee.ie.


Who says nothing happens in Kilkee off-season?


Merry Christmas

From Santa.x


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